Mr Andrew Chambler: a new brand, website and video for a shoulder specialist.
Consultant Shoulder & Elbow Surgeon
The situation
Mr Andrew Chambler specialises in elbow and shoulder surgery. Before we built his new site, it was getting around 30-40 visitors a month.
No content, no search visibility, no way for patients to find him. The website existed. It just wasn't doing anything.
This is common. Surgeon websites tend to be built by generalists, sat on for years, and quietly forgotten. They look respectable on a screen. In practice, they're invisible.
What we did
We rebuilt from scratch. New architecture, new content, written around what patients actually search before they book: specific conditions, surgical outcomes, what recovery looks like.
Clinical accuracy was non-negotiable. So was speed, clean markup, and proper structured data. We also made sure the booking flow worked, forms that don't disappear into a void, contact paths that don't lose people.
The Results
- 2,200+ monthly visitors, up from 9
- 59 patient enquiries through the website since launch
- 261 monthly visitors from a single article on post-surgical elbow and shoulder pain
- Now appearing on Google, Bupa's patient finder, ChatGPT, and Perplexity
- Traffic from the UK, United States, and Brazil
What this means for you
Patients research before they choose a surgeon. They search their symptoms, read about procedures, form a view of who seems credible, often before they've spoken to anyone. If your site isn't showing up in that process, you're not being considered.
We build practice websites that work. Not in a 'looks nice' sense. In a 'generates enquiries' sense.
What Mr. Chambler said
, Mr. Andrew Chambler, Consultant Orthopaedic Surgeon
Ready to grow your private practice?
Let’s build a website and digital strategy that works as hard as you do.
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