Services · Phase 2
Paid media and ads
Our phase-2 service, offered once your organic presence is established: carefully managed paid campaigns that amplify a proven foundation, never replace one.
Why choose our paid media service?
Organic foundation first
Spending on ads without a solid foundation (website) will be a waste of money. We only run paid media once your organic presence is established.
Google & Meta campaigns
Targeted campaigns built on what your organic data already proves works.
Clear reporting
Clear reporting on every campaign, so you always know what your spend brought back.
Measured, not sprayed
Clear tracking on every pound, so ads add to the engine instead of masking a weak site.
We treat paid advertising as a second phase, not a starting point. Ads send people to your website, and if the website does not persuade them, the budget is spent on visits that lead nowhere. That is why we only run campaigns once a practice’s site and organic search presence are performing.
When a campaign does make sense, it is built on evidence rather than guesswork. Your existing search data shows which procedures attract the most interest and which pages produce enquiries. We use that to decide where paid traffic from Google and Meta should point and what the ads should say.
Campaigns are reported monthly: spend, clicks, enquiries and cost per enquiry. If the numbers show a campaign is not paying for itself, we say so and recommend pausing it.
Ready to grow your private practice?
Let’s build a website and digital strategy that works as hard as you do.
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